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Blog

On Your Marks: Promo for Races and Marathons

Mar 01

As spring approaches there will be an increase of outdoor events as people will be eager to get outside and enjoy the nice weather. Fundraising events organized by charities and other non-profits are ...

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Hats Off: The Power of Promotional Headwear

Feb 16

When your customers are looking for trendy promo they can use to advertise their business, make sure to pitch them headwear. Custom hats are everywhere, at sporting events, political rallies, product ...

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Moving the Needle

Feb 02

All throughout February we are stitch crazy as it is embroidery month! As a distributor, this is a great chance to educate your clients about the wonders that this imprint method can do for their bran...

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Totes For All

Jan 19

It’s a new year which means your clients will be looking for creative and unique ways to remain connected with their audiences. Tote bags are a great personalized product they can gift at the be...

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Writing Instruments for All Your Clients

Dec 22, 2023

Remember the last time you received a card with a handwritten note? This simple but very meaningful gesture makes gift-giving more personable and adds meaning to any gift. As a distributor of promo, y...

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Laser Focus: Spotlight on A Popular Imprint Method

Dec 08, 2023

As a promo product distributor, offering a wide range of imprint options ensures you can meet the needs of different demographics and always have something to offer different types of customers. Bring...

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Get Drinking!

Nov 24, 2023

Drinkware makes up one of the most popular, highly sought-after categories of promotional products. This is due to a number of factors. For advertisers, they generate a large number of impressions thr...

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Q4 Sales & Targets

Nov 10, 2023

For many promotional product distributors, the end of the year is the busiest time as clients look for corporate and employee gifts to close out the year in style. Right now is the perfect time to add...

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2023 Customization Trends

Oct 27, 2023

As the year draws to an end, this is the perfect opportunity to reflect back on the accomplishments, challenges, and lessons learned in the last 12 months within the promo world. As a distributor, it&...

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Themed Promotions for All

Oct 13, 2023

The end of the year is near, which means new opportunities to sell your products are coming your way. Beyond the holidays there are plenty of special days to entice customers to incorporate promo into...

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Products for the Financial Market

Sep 29, 2023

When it comes to pitching products to your customers, it’s always a good idea to entice new sectors to give promotional products a shot. In the past, we’ve talked about how you can connec...

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Promo for Giving Thanks

Sep 15, 2023

The end of the year is almost here which means your clients will be looking for a variety of products to give out during their holiday promotions. Branded gifts are a great way for them to thank custo...

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Why People Love Promo: Strategies to Sell More Products

Sep 01, 2023

As promo professionals we know the value of our industry, however, it is up to us to educate the public about the benefits of including promotional tools in a variety of marketing campaigns. Breaking...

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Inspiring Customers to Try New Products

Aug 18, 2023

Growing your customer base is an essential part of any business. Likewise, once you have acquired a new lead, maintaining the interest of your prospects is equally important. As a distributor, you mus...

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Health and Wellness Promo

Aug 04, 2023

In recent years self-care has become a priority in North American culture. Regardless of age, people have come to realize that maintaining good health and wellness practices is key to a long, happy li...

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Going Wild for Promo

Jul 21, 2023

Summer is the perfect time to inspire your clients’ upcoming promotional campaigns. This season, encourage them to personalize new products as part of their marketing efforts. With school being...

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Promo for Real Estate

Jul 07, 2023

Anytime you are pitching products to a specific market, it’s a good idea to understand your client’s profile and their customers’ needs. The real estate sector has a number of potent...

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Trade Show Giveaways

Jun 23, 2023

Among the various events that your clients will need promo for this summer, trade shows offer numerous opportunities for distributors to sell more branded products. The great thing about trade shows i...

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Targeting the Education Sector

Jun 09, 2023

Education remains one of the top markets in the promotional products industry. Distributors should continue to target this sector with an array of options that range in price. From goodies that can be...

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Fashion For Everyone

May 26, 2023

One of the great features of promo apparel is that it can be enjoyed by everyone. As it’s not industry specific and serves different purposes, clients can use products from this category to achi...

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Perfect for Picnic Weather

May 12, 2023

Picnic season is finally here which means you should consider adding new products to your lineup that will allow clients to make the most of the nice weather! From family reunions to company celebrati...

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Product Highlight: Headwear

Apr 28, 2023

When clients say they want new promo for their businesses or events, they are usually referring to fashionable on-trend products. A product category that is constantly evolving through the emergence o...

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Apparel Customization Trends

Apr 14, 2023

Following trends is critical for the success of any promo product distributor. When it comes to promotional apparel, knowing what’s in and what’s out can provide a huge benefit for your cl...

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Gear up for Earth Month

Mar 31, 2023

Since its inception Earth Month has celebrated our earth, putting environmental concerns at the forefront of public awareness. Since then sustainability has become more than just a trend - inspiring a...

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Promo for Entertaining!

Mar 17, 2023

When it comes to opportunities to encourage your customers to try promo - birthday parties, mixers, company events, and other social gatherings are perfect for outfitting guests with custom-branded pr...

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Decorating Services Your Customers Will Love!

Mar 03, 2023

As a distributor of promotional products, offering a wide range of imprint options is a great way to position yourself as an industry leader in a competitive market. When you combine the power of eff...

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Make the Most Out of the Holidays

Feb 17, 2023

The start of the year is a great time to plan and build out your marketing schedule for the upcoming months. As a distributor, you know the importance of building promotions that use seasonally releva...

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Promotional Products For the Auto Industry

Feb 03, 2023

Drivers spend an average of more than 17,600 minutes — or about 293 hours — behind the wheel annually (AAA Foundation). As a significant portion of our lives is spent driving, this create...

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Beat the Winter Blues

Jan 20, 2023

Winter is the season of reflection. With the holidays behind us and the entire year ahead, this is a great time to plan for the future. Don't get caught up with the winter blues and instead use this t...

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Customized Toques to Keep Your Customers' Brands Top of Mind

Dec 23, 2022

The Advertising Specialty Institute (ASI) reports that 69% of consumers own promotional headwear. This means that they are among the most popular products to customize with a logo or personalized mess...

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Promos for Animal Welfare Groups

Dec 09, 2022

Nonprofits and charities are constantly looking for effective ways to spread the word about their cause. Within this group, there is a more niche market that can greatly benefit from using promo produ...

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Kickstart the New Year with These Great Recommendations!

Nov 25, 2022

Now is the best time to look at the trends of 2023! As the year comes to an end, businesses will begin to plan their campaigns for the following season. As a distributor, this is a great opportunity t...

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Ways to Attract Your Audience and Drive Sales

Nov 11, 2022

With the holidays around the corner and a growing number of options available to recognize hard-working employees, as a distributor of promo, you will need to devise ways for your products to be notic...

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Year End Target Markets

Oct 21, 2022

The end of the year is among us which means your clients need corporate and employee gifts, as well as awards to celebrate their business results. Encourage them to show gratitude for the work, sacrif...

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Spooky Promotions

Oct 07, 2022

What's scarier than realizing the summer is over and Halloween is around the corner? Not being prepared for the holiday! Between back-to-school and the start of fall promotions, it’s easy to for...

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Hot Drinkware for Cooler Weather

Sep 23, 2022

As the weather cools, give your clients the option to warm up prospects to their brand with custom branded drinkware. One of the great advantages of offering drinkware is that it can be marketed to a ...

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Are Your Customers Looking for Unique Customization?

Sep 09, 2022

If you have been personalizing promo for some time, surely you’ve come across the term DTG. Simply put, Direct-to-Garment (DTG) printing is a process by which images are rendered digitally on ap...

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Elegant Ideas for Higher End Clients

Aug 26, 2022

As we enter Q3 and Q4, businesses will be looking to end the year on a high note. From holiday gifts to employee rewards there are numerous occasions for you to pitch elegant products to those special...

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Help Your Customers Fall for Fall

Aug 12, 2022

Timing is very important in the promotional products market. Although no one likes to think about the summer coming to an end it is crucial to begin preparing for the next season. Fall time is filled ...

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Marketing in the Bag

Jul 29, 2022

As plastic bag bans become the norm across the country, the demand for reusable totes will continue to grow. For promo distributors, this shift is a great opportunity to sell more reusable bag alterna...

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Perfect for Getting Back to School

Jul 22, 2022

It’s summertime and while most people are planning pool days, vacations, and holidays, as a distributor this is the perfect time to start thinking about back-to-school promotions. At first glanc...

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Drinkware That's Sure to Sell Year Round

Jul 08, 2022

Drinkware is of the most popular and highly sought-after categories in the promotional products market. Cost-effective, trendy, and eco-friendly, custom-printed drinkware allows small businesses to st...

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Just in Time for Summer Holidays

Jun 24, 2022

Although summer is upon us, it is not too late to pitch your clients promotional products that are perfect for the upcoming holidays this season. From patriotic celebrations to awareness days, there a...

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Customization Options: Screenprint Services for Summer Tees

Jun 10, 2022

With different promotional objectives, varying budgets, and design concepts that your customers will want to incorporate into their campaigns, it is a good idea to offer different customization option...

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Selling to Niche Markets

May 27, 2022

If you have established yourself in the promotional products market by offering a broad range of products that allow you to get orders from many different types of clients, now is a great time to expa...

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Target Summer!

May 13, 2022

Appealing to your customer's needs is a great way to help you make the sale! But pitching the same promo products to all of your customers year-round may not be the best approach. Instead, you may wan...

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Show Them the Value of Customization Option

Apr 29, 2022

Part of being an insightful, industry-leading distributor of promotional products is having the ability to determine which imprint methods are suitable for each item and occasion. Decoration options, ...

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Easter Themed Promotions

Apr 15, 2022

After many winter months, businesses are now gearing up with giveaways and promotional tools to make their long-awaited comeback this year. As we continue to recover from the long-lasting effects of t...

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Spring Trends!

Apr 01, 2022

Spring is here which means that sales opportunities are beginning to heat up! Golf tournaments, family picnics and company barbeques are all great occasions for your customers to promote their brands....

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Charity, Fundraisers & Non-Profit Promotions

Mar 18, 2022

As restrictions are being lifted and in-person events ramp up across the country this will surely have an impact on the landscape of the promo products industry. Amongst the many industries to target,...

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Sell them on Sustainability!

Mar 04, 2022

More than a simple trend, sustainability has become a top priority in the promotional products space as consumers are becoming more educated about the effects of their actions on the environment. And ...

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Go Social!

Feb 18, 2022

Promotional products can be used in a myriad of ways to build brand awareness and keep audiences connected. In the age of social media, promotional products have never had a better stage to shine on. ...

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Using Videos to Help Make the Sale

Feb 04, 2022

As a promotional products provider, it is imperative to constantly be looking for new ways to grow your business and seek out new creative solutions to get more sales. In a crowded marketplace, these ...

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Making the Most of In-Person Events

Jan 21, 2022

In 2020 and throughout 2021 we saw the rise of virtual events as a creative response for businesses and event planners to deal with the adverse circumstances brought upon by the world pandemic. This c...

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Get them Excited for the New Year

Dec 12, 2021

As another year comes to an end, many businesses have already started to plan their marketing material for the upcoming year. As a distributor, this is the perfect time to get customers excited about ...

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Working with Small Businesses

Nov 26, 2021

In the last year, many small businesses were hit hard and were even forced to close for good. However, it is not all gloom and doom as the pandemic also gave way for individuals to launch new business...

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Marketing Tips 101

Nov 12, 2021

As we enter the last part of the year, this is a great time for promo distributors to dust off their marketing strategies and begin brainstorming new ideas. Combining creative ideas and strategic thin...

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The Top Drinkware Recommendations You Can Make!

Oct 29, 2021

According to a study performed by the Advertising Specialty Institute (ASI, 2020), nearly eight out of 10 consumers reported owning promotional Drinkware. Whether it’s at the office, the gym, or...

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Food, Drink, and Restaurant Promotions!

Oct 15, 2021

After a year filled with challenges, the restaurant industry has managed to get back up on its feet and make a heroic comeback. Now that sales have started to pick up and the threat of another closure...

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All About Imprints | Embroidery

Oct 01, 2021

In the promotional product industry, in order to position yourself as an industry leader, it is not sufficient to merely educate your customers about the latest products available in the market. You s...

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Our Favorite Metal Pens Your Customers Will Love!

Sep 17, 2021

Your customers are no doubt looking for cost-effective marketing and branding options so make sure to offer a variety of pens to help them achieve their promotional objectives. Branded pens are used d...

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Notebooks for All Industries

Sep 03, 2021

As in-person events ramp up and employees return to the office, ensure your product lineup includes notebooks that are versatile and suitable for a number of industries. Whether it’s an offsite ...

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How to Talk to Non-Profits

Aug 20, 2021

Like many other industries, non-profits have also been affected by the pandemic. Funding has slowed as the economic downturn has pushed people to reconsider donating their hard-earned money to charity...

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Showcase Strategies You Can Use

Aug 06, 2021

There are many strategies out there that you can employ when trying to showcase your products to the public. Technological advancements and the increasing digitization of our daily lives has made thin...

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Making the Sale! Appeal to Their Aesthetics!

Jul 23, 2021

A lot has changed in the industry this past year, regardless of who your market is. Even the industry’s big spenders, sectors such as education and healthcare, are experiencing huge changes in d...

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Teach Your Customers about the Power of Promo

Jul 09, 2021

When it comes down to proven marketing tactics that can reach and engage clients, you will not find many methods that are more effective at spreading the word about a business or brand than promotiona...

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How to Sell Them on Apparel

Jun 25, 2021

With people spending more time than ever at home in the past year, this has prompted businesses and event planners to incorporate comfortable apparel options into their promotional campaigns. In turn,...

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Get Them Thinking about Going Back to School

Jun 11, 2021

Planning for back school can be a real challenge especially under the unprecedented circumstances of a world pandemic. However, with a number of positive predictions beginning to take shape regarding ...

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Help Your Customers Into PPE Gear

May 31, 2021

Personal protective equipment (PPE) is a rapidly growing promotional product category which continues to permeate the public sphere. With lockdowns and social distancing protocols still looming, there...

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Golf Season Promos to Excite Your Customers!

May 14, 2021

From fundraisers and charity tournaments to playing friendly rounds with friends, golf brings forth many opportunities for your customers to showcase their brand. The great thing about golf season is ...

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Help Your Customers Gear Up For Summer

May 03, 2021

Distributors should take advantage of the possibilities brought forth by the start of a new season by expanding their product offerings, or alternatively find new ways to market existing line ups. At ...

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T-Shirt Frenzy

Apr 16, 2021

As the effects of the pandemic linger there have been many changes to the promotional products industry. Among the changing trends, we have seen the t-shirt market explode as people are spending more ...

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Quench Their Curiosity with These Great Drinkware Picks!

Apr 01, 2021

Drinkware remains one of the top categories for businesses to advertise and promote their brand to the public. Whether it’s the gym, the office, or at home - mugs, water bottles and tumblers pri...

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Seeing Green

Mar 19, 2021

As a distributor of promotional products, you should always be looking for new items to expand your current product offering. Alternatively, you could devise new ways to market existing products by hi...

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Moment Merch

Mar 05, 2021

As a distributor of promotional products, it is important to stay up to date with all of the current trends in the promotional advertising industry in order to bring your customers more of the product...

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Beyond Print

Feb 19, 2021

A successful logo is more than just a symbol of identification of a company’s product and services. A good logo will draw in the public by telling a story, and conveying the brand’s messag...

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Top Markets to Target in 2021

Feb 12, 2021

With many lockdown measures still in place, it is safe to assume that many of the shifts and pivots brought forth by the pandemic will remain in place at least for the first part of 2021. This means t...

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Stand out with Winter Colors

Dec 11, 2020

The start of a new season offers creative possibilities for promotional product distributors to market and expand their product offerings. One of the ways you can encourage clients to revamp their mar...

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Trends to Look for in 2021!

Nov 27, 2020

As the year comes to an end, this gives us an opportunity to look back and reflect on product trends that stood out in the promotional marketing industry. Based on this analysis we are able to make pr...

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How to Appeal to the Budget Conscious Client

Nov 13, 2020

2020 has been a challenging year for everyone, including promotional product distributors. As a side effect of social lockdown measures, the economy has taken a hit, resulting in production slowing do...

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Finding the Right Imprint For Your On-Trend Buyer

Oct 16, 2020

As a distributor of promotional products it is imperative to stay up to date with all of the imprint methods, and techniques available in the industry. While some are part of a fad and become popular ...

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